Jenni Alava
Born 1983, Rovaniemi, Finland


Work experience

11/2015 Current job Äkäslompolo Sportshop – Sport and fashion sales associate

  • Social media strategy, planning, photographing and updating (Facebook, Instagram).
  • Online customer care and order handling
  • Excellent customer service and all general daily duties in-store

09/2015 Sportia Ylläs, Äkäslompolo – Sport textile and trekking equipment sales associate, seasonal post

2012 – 2015 Minna Parikka Shoes Ltd., Helsinki – Sales associate Flagship & online store

  • Assistant shop managers duties at The Minna Parikka flagship store
  • Online store management: order and shipment handling, online customer care
  • WordPress website & webshop updating, adjusting and technical support
  • Introduction, guidance, motivation and management of new and current staff
  • Customer care and selling, stock management, visual merchandizing
  • Organizing and hosting vip-customer events
  • Reporting on, analysing and following daily to yearly sales, both in-store and online
  • Customer reclamation handling, in-store and online
  • Social media (Facebook, Instagram and newsletter)
  • Costume design assistant for Minna Parikka in Circus Cirko production Cabaret Jamon in 2013
  • Presenting the new collection in trade fair Premiere Classe in Paris to buyers and press

2011 – 2012 My o My Ltd., Helsinki – Sales associate

  • Working independently at all three stores of My o My in Helsinki, customer service and selling
  • Participating in buying process and selection management of My o My
  • Visual merchandising, designing and building in-store product displays & window displays
  • Planning and organizing marketing events and actions with the team
  • Taking deliveries in, pricing and inputing products to the storage database system

2010 – 2012 Jenni Alava (Design Alava), Helsinki – Founder / Fashion designer

  • Designing hand- and machine knitted and sewn women’s pieces (two collections per year)
  • Marketing, campaign planning and executing, development and maintenance of fashion media relationships
  • Making of the samples for the collections, managing the supply and production chains
  • Projects of designing hand-made pieces for the magazines Novita and Moda
  • Budget planning and account managing of the proprietorship, sourcing and applying for funding
  • Recruiting and managing interns and temporary production assistants
  • Rölli ja Kultainen Avain– movie knitwear design and production for MRP Matila Röhr Productions Ltd
  • Participating exhibitions: To declare in Helsinki, 2012 and Helsinki FRESH in Berlin, 2012

2010 – 2011 Minttu Vesala, Helsinki – Stylist assistant

  • Advertising campaigns and editorial shoots
  • Fashion show and event organizing
  • Responsibilities included taking care of shoot wardrobes, plus altering and sewing pieces

2010 Tiia Vanhatapio – Dark Creations Ltd, Helsinki/Finland – Fashion production assistant

  • Sourcing and managing the supply and production chain, pattern making, sample production
  • Designing for the seasonal collections, responsibility on made-to-measure wedding and cocktail dresses
  • Managing of the flagship store and studio

2009 – 2010 Zio Ltd, Helsinki, Finland – Sales associate, Shoes and bags

2005 – 2008 Spice Shoes Ltd., London – Sales assosiate, Shoes and bags

2003 Seppälä, Tampere – Fashion, sales associate

2002 – 2003 Pala-Paroni, Rovaniemi – Sales associate, fabrics


09/2005 – 06/08 Bachelor of Arts –Middlesex University, London

  • Major: Fashion Design
  • Minors: Styling /promotion and Art History
  • Perfume design and campaign for Marios Schwab: Project and contest winner
  • Final collection: Tailored and hand-knitted women’s wear, 6 outfits in the final show

10/2009 – 08/10 Advanced special studies in Fashion Pattern Cutting, Helsingin palvelualojen oppilaitos, Finland

08/2002 – 05/03 Foundation studies in textiles and fashion design- University of Lapland, Rovaniemi, Finland

8/1999 – 05/02 Matriculation examination – Lyseonpuiston lukio, Rovaniemi, Finland


Positions of responsibility

08/2016 – on-going Fund manager – Ylläksen Koirakerho ry


Finnish: Native

English: Full professional proficiency

Swedish: Limited working proficiency


MS-office, Adobe Photoshop, InDesign and Illustrator, WordPress, Mycashflow, Winpos, Easyrent.


Trailrunning, telemark skiing, cross-country skiing, cycling, pilates, yoga, rescue dog activity and training.

Full CV in PDF jenni_alava_CV_english_www & jennialava_cv_suomi_www